What Customers Really Want By Scott McKain

Publisher: Nelson Business, 2006    ISBN: 0785288368   ISBN-13: 9780785288367

Are you seeking to grow your business, increase client loyalty, and boost profits? Give your patrons what they need---not what you want to offer them! Encouraging you to look beyond offering good service, competitive prices, and quality products, McKain shows how to create a superior customer experience through personalization, differentiation, and emotion. An outstanding training tool!

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