Increasing Customer Loyalty by Harvard Business Review

Product Code: 978-1422162521
Availability: In Stock
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Publisher: Harvard Business Review Press (April 12, 2011)
Language: English
ISBN-10: 9781422162521
ISBN-13: 978-1422162521
 
 
How do you keep your customers coming back-and get them to bring others?
 
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
 
 
This collection of HBR articles will help you:
 
- Turn angry customers into loyal advocates
 
- Get more people to recommend you
 
- Boost customer satisfaction by satisfying your employees
 
- Focus on profitable customers--whether they're loyal or not
 
- Invest in the right CRM technology for your business
 
- Mine customer data for more effective marketing
 
- Increase your customers' lifetime value
 

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