The Business of Banking by Geoffrey Lipscombe, Keith Pond

Product Code: Geoffrey Lipscombe, Keith Pond
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December 1, 2007
As well as an increasing diversity of companies selling financial products the industry is also coming to terms with and starting to benefit from technology as a means of marketing itself and establishing a relationship with its customers. This up-to-date description of financial institutions, systems and markets alongside an introduction to payments systems, lending and the law makes this a unique introductory text. "The Business of Banking" is an ideal book for any student of business and finance. It is based on a text which has been used for several years by student on an introductory course run as part of a Business and Finance degree at Loughborough University.


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