Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise, Christophe Morin

Product Code: 9780785226802
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Publisher: Thomas Nelson; Rev. and Updated edition (October 2, 2007)  ISBN-10: 078522680X   ISBN-13: 978-0785226802

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.


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