Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know by Kevin Davis, Kenneth Blanchard

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers.

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