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Harvard Business Review on Green Business Strategy by Harvard Business School Press Zoom

Harvard Business Review on Green Business Strategy by Harvard Business School Press

Product Code: 978-1422121085
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Publication Date: November 1, 2007 | ISBN-10: 1422121089 | ISBN-13: 978-1422121085
 
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.

 

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