Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know by Kevin Davis, Kenneth Blanchard

Product Code: 9780812926286
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Publisher: Times Business; 1 edition (April 9, 1996)   ISBN-10: 0812926285   ISBN-13: 978-0812926286

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers.

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