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Publisher: Allen & Unwin, 2000 ISBN: 1865083860, 9781865083865
Section 1: Getting started Section 2: Does your business stand out from the crowd? Ideas 1 - 9 Section 3: Do you make the most of the customers you already have? Ideas 10 - 15 Section 4: How do you generate free 'word-of-mouth' advertising? Ideas 16 - 19 Section 5: Are you willing to try a few unusual ideas? Ideas 20 - 34 Section 6: Do you encourage your staff to build your business? Ideas 35 - 38 Section 7: Do you make it easy for people to buy from you? Ideas 39 - 42 Section 8: Do you have smart, hard hitting promotional material? Ideas 43 - 50 Section 9: Would you like to make everyday advertising ideas work for your business? Ideas 51 - 69 Section 10: Does your business have credibility? Ideas 70 - 74 Section 11: Are you willing to go out and chase business? Ideas 75 - 88 Section 12: Do you think like a customer? Ideas 89 - 97 Section 13: Is your business promoted in as many places as possible? Ideas 98 - 101 *** Bonus section: Another 20 marketing ideas *** Ideas 102 - 121 Appendix: Blank forms that may come in handy - Target
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