Thinking Inside The Box

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Thinking inside a box: The 12 timeless rule for managing a successful business.

Cheyfitz was prompted to write Thinking Inside The Box after observing the corporate scandals of the business world during the 1990s and in the first few years of the 2000s, a time period during which, Cheyfitz says, the business world essentially lost its head. These errors in business practice were largely based on the erroneous assumption that the foundations of business had been radically and fundamentally altered by technological and social change. His thoughts hearken back to the great twentieth century economic thinker Herbert Simon and his classic 1947 work, Administrative Behavior.

Written by Kirk Cheyfitz

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