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Increasing Customer Loyalty by Harvard Business Review
Product Code: 978-1422162521
Availability: In Stock
Availability: In Stock
Price:
₦3,000.00
Publisher: Harvard Business Review Press (April 12, 2011)
Language: English
ISBN-10: 9781422162521
ISBN-13: 978-1422162521
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
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