Publisher: Gibbs Smith (January 29, 2007) ISBN-10: 1423601459 ISBN-13: 978-1423601456
7 Laws of the Jungle for Becoming the Best of the Bunch
Sandy Wight, Mick Hager, and Steve Tyink
With a Foreword by Jill Lajdziak, General Manager of the Saturn Corporation
Welcome to the jungle where in a clever metaphor of today's business climate the authors have spun a light-hearted tale of Leader Monkey and his entrepreneurial exploits. Driven by his passion for his work and desire to be the best, Leader branches out from his banana-picking job where he is undervalued and his outstanding achievements underappreciated. He embraces change and creates his own successful monkey business based upon such simple, sound business principles as: Monkeys should be treated and rewarded according to how well they perform; treating customers like royalty breeds loyalty; hire for attitude; fix the systems and the processes, not the animals; and more. Marketing and Public Relations platform to include:
Corporate speaking engagements
National business magazine articles
National radio campaign
Regional television campaign
Major national newspaper coverage
"Fundamentally sound business principles . . . This could be a breakthrough book."
Dr. Leonard Berry, Distinguished Professor of Marketing, Lowry Mays College of Business, Texas A&M University
"We are all looking for the magic formula in differentiating ourselves, but [this] book [says] it best: 'Take care of your team, and they'll take care of your customers.' This book, from beginning to end, will help all business leaders use a very effective course of action to get that accomplished."
Mike Weller, President
Miller Electric Manufacturing Company
"Monkey Business is not only accurate and to the point, it is fun, enjoyable to read and written in a way that hooks you different from other books. I loved it!"
Benj. A. Smith III, Chairman & CEO
Macatawa Bank Corporation
From the Back Cover
MONKEY BUSINESS: A Short Tale of a Company that Gets It
If you're a frequent flyer, make sure Monkey Business is in your briefcase. You can read this little book before you land and have more than a few good laughs in the air.
We learn along with Leader that a company committed to attracting and retaining top talent needs to become a great place to work and, even more important, a great cause to believe in. Leader creates a company like this, but not before learning breakthrough business lessons passed along to us in truly engaging, often humorous ways.
-Rebecca Ryan, best-selling author of Live First, Work Second Founder, Next Generation Consulting, Madison, Wisconsin
Monkey Business is terrific. Its fundamentally sound business principles are wrapped in humor and clever language, which makes for a fun reading experience. This could be a breakthrough book. -Dr. Leonard Berry, author of the business best seller Discovering the Soul of Service
Distinguished Professor of Marketing, Lowry Mays College of Business, Texas A&M University I've never seen, read, or heard of a business book like Monkey Business. You'll enjoy swinging with the monkeys through a canopy of great, new service ideas! Monkey Business is an enjoyable, easy read and a creative, useful tool for quality service delivery. This little book can make a difference in the world. -Dr. Leland Nicholls,
Director, Wisconsin Institute for Service Excellence-International Monkey Business is not only accurate and to the point, it is fun, enjoyable to read and written in a way that hooks you different than other books. I loved it! -Benjamin A. Smith III, Chairman & CEO, Macatawa Bank Corporation, Holland, Michigan, International Customer Service Association
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