Text Book Of Mass Communication by J K Singh

ISBN:8131300633  Publishing Date: 2009     Publisher:APH Publishing Corporation

Communication in its simplest sense is a human relationship involving two or more persons who come together to share to dialogue and to commune or just to be together say at a festival or a time of mouring. Communication is thus not so much an act or even a process but rather social and cultural togetherness. Communion with oneself with God nature the world of spirits ans with one s ancestors are also form of communication communication studies was largely influenced by such needs and such research as well as the rapid growth of the press and later of the cinema radio and television. In India generally the primary focus of interest in communication is how does the receiver make sense of the stimuli that he receives so as to deepen his self awareness.

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