The Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki

In the book, Guy Kawasaki gives something to think about for every manager. The book is filled with examples of how companies have managed to create revolutionary businesses. However it lacks on scientific research about innovation which I could have used. The book is good for those taking their first steps into the world of innovations.

The book is divided into three parts: Create Like a God, Command Like a King and Work Like a Slave. I found the Create Like a God -part to be the most useful. In this part the author introduces ways to create revolutionary environment in the workplace and ways to think about your business in a revolutionary way. This focuses more on the creating ideas side.

The middle part focuses on ways to refine the revolutionary ideas. It gives lots of tips on how to involve your users in the innovation process and how to avoid typical mistakes associated with innovative businesses. The last part focuses on advice on how to deliver the product to the market.

Although the book doesn't give many hands-on tools or methods on how to start changing your business toward a more revolutionary one, it gives something to think about. Too many businesses today are run in an evolutionary way.

I'd recommend the book for managers, entrepreneurs and business owners who haven't yet adopted the revolutionary frame of mind. Those who have will probably feel like I-knew-this after reading the book. Researchers and educators will probably find nice examples from the book, but it's not very useful as a resource book.

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